Twelve friends quit their jobs in the depth of the recession in 2008 to launch Naked Wines because they believed they could turn the wine industry on its head. Starting in tough times meant we had to innovate to succeed against established companies. Eight years on, this culture of collaboration and innovation still forms the backbone of everything we do. We have grown as a company, but we never ever forget the values that got us to where we are. We embrace our roots and don't forget why we started in the first place.